Utrip aims to make vacation planning a breeze, and they have built the content and technology to deliver. What they needed help with was creating a user experience that simplified the process and still captured the excitement of travel.
We worked with Utrip.com to design a simple and elegant process which gathers your personal interests and gives you an itinerary that you'll love. But, it doesn't stop there. You can refine your itinerary and share your trip with others as well.
The complexity of navigating personal interests across time and locations creates a challenging interaction design problem to solve for and the response to our approach has been amazingly well received.